We started ChoosingCare after seeing how the big senior care platforms often prioritized profits over providing families with the best possible guidance. We knew the real difference happens when families work with trusted senior living advisors who know their local communities inside and out.

Our role is simple: we connect families actively searching for care with experienced advisors who can provide personalized guidance, and we back that up with skilled, independent research to make the process easier, faster, and more transparent.

In our first year, we have partnered with over 25 advisors and helped more than 150 families find their ideal community, and we’re just getting started.